1) Content: Identify appropriate ways to publish content for your organization.
Examples - Blogs? Wikis? Twitter? YouTube? Podcasting? Webinar? Press Release? Articles? Music? Real life Events combined with any of the above?
2)Distribution: Identify appropriate channels for distributing content.
Examples - Aggregators? Directories? Online and Offline influencers? Social Media Sites?
3) Directories: Sign up for directories - identify which are right for you - Technoratti? Del.ici.ous? Digg? What else?
4) Pitch your content to your distributors and update your site with the directories if applicable.
5) Start over - create new content - get it out there.
Thursday, February 25, 2010
Interesting Videos to help us with our SEO
On SEO
This YouTube channel from WebBizIdeas.com has many informative videos about how to get the most from your SEO efforts.
XML
Sometimes it helps to have some basic XML knowledge. There are helpful videos about XML made by
Tutvid and IBM Developerworks. IBM Developerworks also offers this great video on why XML is useful for Web 2.0 applications.
Wednesday, February 24, 2010
Alone in a crowd...
So... now you've published the website for your company, and you've started a social media campaign including your blog, but you're just one voice among the multitudes so how can anyone find you? Some experts say the answer lies in Search Engine Optimization (SEO). SEO is supposed to help organizations get their web pages to the front page of the Google listings, which as we know from eye-tracking studies, is really the only page that people look at anyway.
There are three main (related) considerations when engaging in SEO:
Content (and whether anyone is linking to it)
Keywords
Source Code (including meta tags and XML)
We will address each of these factors in detail in our class this week, and conduct a critical evaluation on the benefits and shortcomings of SEO for a social media PR campaign.
There are three main (related) considerations when engaging in SEO:
Content (and whether anyone is linking to it)
Keywords
Source Code (including meta tags and XML)
We will address each of these factors in detail in our class this week, and conduct a critical evaluation on the benefits and shortcomings of SEO for a social media PR campaign.
Thursday, February 11, 2010
How to make your website more mobile friendly
Here are links to some helpful tips on how to make your website more mobile friendly:
http://www.webcredible.co.uk/user-friendly-resources/web-usability/mobile-guidelines.shtml
http://carsonified.com/blog/mobile/make-your-site-mobile-friendly/
http://www.iphonemicrosites.com/articles/6-tips-to-optimize-your-current-site-for-the-iphone/
http://webaccess.berkeley.edu/developer-tips.php
And for those companies who have the money to hire someone else to do it: http://instantmobilizer.com/
Basic HTML
http://www.w3schools.com/html/html_primary.asp
http://www.pageresource.com/html/index2.htm
http://personalweb.about.com/cs/beginninghtml/a/basic_html.htm
Now... go to your last blog post and use basic HTML to make it more mobile friendly...
http://www.webcredible.co.uk/user-friendly-resources/web-usability/mobile-guidelines.shtml
http://carsonified.com/blog/mobile/make-your-site-mobile-friendly/
http://www.iphonemicrosites.com/articles/6-tips-to-optimize-your-current-site-for-the-iphone/
http://webaccess.berkeley.edu/developer-tips.php
And for those companies who have the money to hire someone else to do it: http://instantmobilizer.com/
Basic HTML
http://www.w3schools.com/html/html_primary.asp
http://www.pageresource.com/html/index2.htm
http://personalweb.about.com/cs/beginninghtml/a/basic_html.htm
Now... go to your last blog post and use basic HTML to make it more mobile friendly...
Wednesday, February 10, 2010
Mobile Media and the User Experience (UX)
In this video Richel Hinman, a mobile user experience designer and researcher for Adaptive Path discusses the ways we need to think differently about mobile UX at the 2008 UX week conference in San Francisco CA.
Her talk brings to light many interesting questions about how we as users engage with mobile technologies and how we as social media experts need to allow for different types of user engagement. Questions worth thinking about include:
1) What non-standard ways do we regularly engage with our mobile devices?
2) What is missing right now from our ideal mobile interface?
3) What type of questions should we be asking users before we create new mobile applications?
4) How can we take advantage of the tools already easily available to us to add value for our clients who choose to engage with us using a mobile device?
While mobile technologies are becoming more popular every year, studies show that most Americans still connect to the Internet mainly on a wireline. This means that there is tremendous growth available in the areas of mobile technologies, but also tells us that we can do a better job at reaching the users. Think about what your ideal mobile experience looks like - what do you need to help you achieve your goals? Now how can you provide that for other users? What can your company do to reach out to people and provide a richer mobile experience?
Her talk brings to light many interesting questions about how we as users engage with mobile technologies and how we as social media experts need to allow for different types of user engagement. Questions worth thinking about include:
1) What non-standard ways do we regularly engage with our mobile devices?
2) What is missing right now from our ideal mobile interface?
3) What type of questions should we be asking users before we create new mobile applications?
4) How can we take advantage of the tools already easily available to us to add value for our clients who choose to engage with us using a mobile device?
While mobile technologies are becoming more popular every year, studies show that most Americans still connect to the Internet mainly on a wireline. This means that there is tremendous growth available in the areas of mobile technologies, but also tells us that we can do a better job at reaching the users. Think about what your ideal mobile experience looks like - what do you need to help you achieve your goals? Now how can you provide that for other users? What can your company do to reach out to people and provide a richer mobile experience?
Thursday, February 4, 2010
Podcasting and video links
Audacity - a free audio editor: http://audacity.sourceforge.net/
Our Media - Focuses on providing tools and community for developing media, including video, streaming audio, and podcasts: http://www.ourmedia.org/
Jamendo - a place to get Creative Commons licensed music for your audio or video presentation: http://jamendo.com
Creative commons - to find out about different some rights reserved copyrighted artistic works: http://creativecommons.org
The open source cinema project - to remix video: http://www.opensourcecinema.org/projects
Our Media - Focuses on providing tools and community for developing media, including video, streaming audio, and podcasts: http://www.ourmedia.org/
Jamendo - a place to get Creative Commons licensed music for your audio or video presentation: http://jamendo.com
Creative commons - to find out about different some rights reserved copyrighted artistic works: http://creativecommons.org
The open source cinema project - to remix video: http://www.opensourcecinema.org/projects
Video and social media
Interestingly enough, it seems many companies, are jumping on the social media bandwagon with campaigns that include youtube channels.
Are these companies (such as coke) really late to the table? Youtube videos are nothing new? Are they afraid to engage in actual social interaction online, which includes allowing your audience to speak and is thus more risky? They are taking advantage of the public's desire for funny and interesting entertainment, and sites like Youtube allow them to engage with this desire in a similar way to the television advertising that they are used to. But has anything changed? Or is Youtube just television 2.0?
In contrast to my blog or facebook page, my habits concerning Youtube are remarkably passive. I download the videos I want to watch, and I watch them. Occasionally I read the comments other people have posted, but I rarely post comments of my own. As far as Youtube is concerned, I am a media consumer - not a producer. This flies in the face of usual assumption about the nature of participation on web 2.0 social media technologies and is worth considering when we ask questions about why companies like coke are moving online.
What do you think?
Are these companies (such as coke) really late to the table? Youtube videos are nothing new? Are they afraid to engage in actual social interaction online, which includes allowing your audience to speak and is thus more risky? They are taking advantage of the public's desire for funny and interesting entertainment, and sites like Youtube allow them to engage with this desire in a similar way to the television advertising that they are used to. But has anything changed? Or is Youtube just television 2.0?
In contrast to my blog or facebook page, my habits concerning Youtube are remarkably passive. I download the videos I want to watch, and I watch them. Occasionally I read the comments other people have posted, but I rarely post comments of my own. As far as Youtube is concerned, I am a media consumer - not a producer. This flies in the face of usual assumption about the nature of participation on web 2.0 social media technologies and is worth considering when we ask questions about why companies like coke are moving online.
What do you think?
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