1) Content: Identify appropriate ways to publish content for your organization.
Examples - Blogs? Wikis? Twitter? YouTube? Podcasting? Webinar? Press Release? Articles? Music? Real life Events combined with any of the above?
2)Distribution: Identify appropriate channels for distributing content.
Examples - Aggregators? Directories? Online and Offline influencers? Social Media Sites?
3) Directories: Sign up for directories - identify which are right for you - Technoratti? Del.ici.ous? Digg? What else?
4) Pitch your content to your distributors and update your site with the directories if applicable.
5) Start over - create new content - get it out there.
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