Thinking Social Media Strategy

There are many resources available to help you develop your social media strategy. Here are a few to get you started:

http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440

http://www.clickz.com/3634939

http://www.convinceandconvert.com/social-media-marketing/develop-a-social-media-strategy-in-7-steps/

http://mashable.com/2010/01/14/social-media-strategy-needs/

What are your favorite resources?

Measuring the effectiveness of your social media campaign

So, you've gone to the trouble of setting up a detailed social media campaign. You've used many different tools, and offered your audience value in the form of diverse online content. But now, that you've put all the effort in, how do you know if you've achieved your goals?

Measuring the effectiveness of a social media campaign will be different for everyone. Free and paid tools alike will give you the raw numbers, but the numbers are completely useless without analysis, and the best analysis will be different for every campaign.

Avinash Kaushik is one of the giants of social media measurement. In this video he offers advice on social media measurement. Since he is very well known in the analytics industry, most professional analysts refer to his writing. The video and his blog provide invaluable tips for web analytics.

Looking for tools? There are plenty of free tools on the web to give you the raw numbers for your analysis. Google Analytics is the most popular, but if you don't want to use Google, check out Open Web Analytics and Piwik

Organizing without organizations

Here are two videos with radically different opinions about the proliferation of information and collaboration on the Internet.

First, we have Clay Shirky, he tells us we don't need organizations any more because web 2.0 tools allow for a new and revolutionary type of collaboration.

Next, we have David M. Levy. He is concerned that too much information leads to a reduction in creativity. The information overload facilitated by web 2.0 tools produces a decline in innovative thinking.

What do you think?

Why is this important for organizational communication?