So, you've gone to the trouble of setting up a detailed social media campaign. You've used many different tools, and offered your audience value in the form of diverse online content. But now, that you've put all the effort in, how do you know if you've achieved your goals?
Measuring the effectiveness of a social media campaign will be different for everyone. Free and paid tools alike will give you the raw numbers, but the numbers are completely useless without analysis, and the best analysis will be different for every campaign.
Avinash Kaushik is one of the giants of social media measurement. In this video he offers advice on social media measurement. Since he is very well known in the analytics industry, most professional analysts refer to his writing. The video and his blog provide invaluable tips for web analytics.
Looking for tools? There are plenty of free tools on the web to give you the raw numbers for your analysis. Google Analytics is the most popular, but if you don't want to use Google, check out Open Web Analytics and Piwik
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment