There are many resources available to help you develop your social media strategy. Here are a few to get you started:
http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440
http://www.clickz.com/3634939
http://www.convinceandconvert.com/social-media-marketing/develop-a-social-media-strategy-in-7-steps/
http://mashable.com/2010/01/14/social-media-strategy-needs/
What are your favorite resources?
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Thanks for the links! They all have some of the key ingredients we've heard and discussed throughout our course, and more recently in Jess and James' presentations. Some points I am not totally in agreement with, e.g. in the first presentation they say it doesn't cost anything. Time too is money. The second link's points # 6 and 7 speak to this. The fourth link talks about management support, but it's more than that - they have to redefine/refine their business model if they want social media to play a part. That's tough to get out of the management unless they understand the change involved. I loved the 7-step strategy, because it doesn't talk about tools rather the business sense behind the strategy.
My favourite resource was actually James' point about a strong business model. If the model itself is not strong and doesn't exhibit his 3 points, social media or any other tactic might not help much.
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