So... now you've published the website for your company, and you've started a social media campaign including your blog, but you're just one voice among the multitudes so how can anyone find you? Some experts say the answer lies in Search Engine Optimization (SEO). SEO is supposed to help organizations get their web pages to the front page of the Google listings, which as we know from eye-tracking studies, is really the only page that people look at anyway.
There are three main (related) considerations when engaging in SEO:
Content (and whether anyone is linking to it)
Keywords
Source Code (including meta tags and XML)
We will address each of these factors in detail in our class this week, and conduct a critical evaluation on the benefits and shortcomings of SEO for a social media PR campaign.
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2 comments:
I wonder how the word-of-mouth / social media viral messaging features into this discussion. For instance, I learned of the freerice.com site through friends who heard through friends... and so on. Can social media propagation act as a compliment to SEO?
I think what we'll find out today is that social media is a vital part of an SEO campaign
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